JB Conseil
guides and supports you in the design of your development strategy

PRESENTATION


Expertise

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VOCATION
JB Conseil’s vocation is to give support to the economic development of structures that are already in place or are at the creation stage.

INTERVENTIONS
The interventions are concentrated on defining and implementing a strategy, above all in the fields of marketing and communication. They are carried out in the form of occasional missions or long-term project management.

Structures

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SERVICE PROVISIONS
JB Conseil integrates all the functions of research, analysis, tests, etc. which are the heart of their expertise.

PARTNERSHIP
Major operations (1000 telephone enquiries a day, invitations from high level professionals to the presentation of a prototype for example) are entrusted to partners.

PARTNER NETWORK
Peripheral experts are in a network of selected service providers in close association with our Cabinet: communication agency, Web Agency, business lawyers, chartered accountants, auditors, notaries, etc.

References

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JUST A FEW BUSINESSES WHERE WE HAVE INTERVENED
Industrial manufacturing: glass, furnishings, aeronautics
Distribution: optics, furniture
Services: insurance, training, rentals
Culture: publishing

EXAMPLES OF FIELDS IN WHICH WE HAVE CARRIED OUT STUDIES
Information and communication technologies, transport, energy and environment, industrial maintenance, health, high fashion

PROFILE OF CLIENTS WHO GIVE US THEIR CONFIDENCE
National transport company, Complementary health insurance provider, European manufacturer of electrical equipment, Independent optical store, Top-level craft furnishing company, Hotel-restaurant, Estate Agency, Consular company, Regional Council, Departmental Council, City, Cultural Association

Services provisions


Strategy and Marketing

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Expertise of a sector

Grassroots investigation

Clientele typology

Creative enhanced value

Strategic choice and marketing

Positioning

Structuring the product range / service

Etc.

Change management

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Development of the market share

Structuring the range

Launch of a new product

Opening up a new market

Modifications to positioning

Management of a disruption strategy

Etc.

Operational marketing

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Business organization

Business action plan

Constructing the sales presentation

Designing communication materials

Seeking distributors

Direct marketing

Etc.

Missions


Examples

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CREATION OF A WEBSITE
What strategies should be used to increase sales with the benefit of this new tool ?

CREATION OF A NEW PRODUCT
What is the best distribution circuit to choose ?

INTEGRATION OF A NEW PRODUCT INTO THE CATALOGUE
What are the economic sectors to invest in as a priority to speed up profitability ?

QUALITY APPROACH
What is the company’s customer satisfaction rate ?

DEVELOPMENT OF THE CLIENT PORTFOLIO
What is the nature of the potential market and how should investments be made ?

DEVELOPMENT OF THE TURNOVER
What is the sales presentation to use to stave off the competitors ?

Functioning

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MAKING AN APPOINTMENT
A fully-drafted collection note. You are given this note at the conclusion of the first interview as well as a commitment to respect the confidentiality of the work and a certificate ensuring you have the intellectual property of the results.

FIRST MEETING
It aims to define the problems, and the initial relevant work directions are then identified.

SECOND MEETING
The expected tangible results are pointed out, the mission perimeter is proposed, the investigation methods are specified and a reverse planning schedule is presented.

LAUNCH OF THE INVESTIGATION
After consideration of your comments and when you are in agreement, a confidential code gives you access to your private space reserved on this website.

FUNCTIONING OF THE OPERATION
An email informs you of the end of each stage and the result is available to you in real time on your private space.

END OF THE OPERATION
You are given a hard copy of the file as well as an electronic version and a Keynote (or PowerPoint) version of the results is edited.

Monitoring

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DOCUMENTARY WATCH
During each of our missions, a documentary watch is carried out permanently. You are informed in real time of the results of this work by email.

ARCHIVING
After our intervention, a marketing watch alert is active for one year, to inform you of any possible developments in the subjects we have dealt with.

MARKETING WATCH
In practical terms, the procedure is identical to the one used during our intervention, i.e. by email, informing you of additions to your private customer space.

ENRICHED CLIENT SPACE
In practical terms, the procedure is identical to the one used during our intervention, i.e. by email, informing you of additions to your private customer space.

Expertise


Business

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Distribution of top quality optical products

Design of a range of products in the luxury food sector

Art book distribution policy

Satisfaction survey for a network of hairdressing salons

Study of the establishment of sales outlets

Industry

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Manufacture of mechanical components for the aerospace industry
Manufacture of electrical components

Recycling glass

Recycling household waste

Structuring the range of a furnishing factory

Testing decoration products and their associated promotional communication

Services

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Development and distribution of health insurance

Marketing policy of a communication agency

Internet product test

Design, marketing and test of software intended for craftsmen

Strategic studies in the hotel and restaurant sector

Launch of a range of services in the field of dietetics

Satisfaction study in the field of vocational training

Purchasing intention study in the tourism sector

Launch of the provision of remote industrial maintenance services

Business policy of a garage specializing in the management of heavy vehicle fleets

Satisfaction study in the field of road transport

Satisfaction study in the field of rail transport

Methods


Documentary research

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Use of the Cabinet’s documentary base
(French and European statistics)

Search in the professional databases to which we are subscribers

Links with the libraries of France

Frequent contacts with federations, etc.

Search on Internet

Collection of information

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SURVEYS
Telephone surveys

Face-to-face surveys

INTERVIEWS
Face-to-face interviews

Top level telephone interviews
(Directors of major corporations…)

FOCUS GROUP
& CREATIVITY MEETINGS

Focus group
(A panel of individuals selected by our Cabinet)

Creativity meeting
(Three groups of seven participants can be mobilized)

Processing the information

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RESEARCH
Raw documentary research: the sources are indexed but not processed

Level One documentary research: information is collated

Level Two documentary research: you are offered an analysis of the information collected

RESULTS FROM THE QUESTIONNAIRES
Raw statistical processing immediately
(Within 12 hours up to 1000 questionnaires)

Detailed analysis
(One-way tabulation, cross tabulation, automatic correlation search and others)

PROCESSING THE RESULTS
Processing results and integrated comparatives for studies carried out in the form of a subscription

Contact

Your name (obligatory)

Your e-mail address (obligatory)

Subject of your message

Yout message